This video is a great example of a brand which understands their consumer and interacts with them to increase their brand image.
This campaign, illustrated through this TVC, presents how a brand (in this case the Argentinean beer Cervaza Andes) while being in a saturated and highly competitive market, such as the alcoholic beverage industry, can still grab consumers’ attention and offer them something unique, fresh and highly entertaining!
The ad has been highly successful since it aired in Europe in October 2009. It has gone viral and lead to increases in sales, brand awareness and a rapid rise in the brand’s Facebook Fan base.
Australian advertisers should take note of how powerful understanding your customer’s problems can be.
But does a clever and interactive campaign, like this one, lead to increased sales?
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