Who am I?... Why am I here?...

I'm Katey, I'm 22 and in the final semester of a Bachelor of Psychology, Marketing and Management degree, at Monash University, in Australia.

This blog supplements my study of and interest in eMarketing. Here, I'll discuss my thoughts on and understanding of the digital world of marketing, incorporating my knowledge from my studies, work experiences and insights as a consumer.

This is my first blog, so please be kind and patient - I'm relying on "learning by doing" and hoping my blogging will get better with time! 

I have a keen interest in the marketing and advertising world. I like to take note of what works and what doesn't work in the realm of marketing and more importantly, why? - it's often a difficult question. Sometimes even unanswerable. So please feel free to leave your opinions or your own answers in the comments sections of my posts. 

A little more about me is that while I have been completing VCE and my degree, I have also been working casually in the fashion retail industry for six years now, gaining invaluable industry experience. While I have worked mainly as a sales assistant, I have also had experience in managing, visual merchandising, events co-ordination, customer database management and minor marketing roles. For  two years now, I've worked as a casual retail assistant for the Australian fashion label, Zimmermann where I am currently employed. Zimmermann is a high-end, internationally recognised, Australian fashion label. 

I mean no offence to my high school education or to Monash University, but I have learnt far more from my positions in the retail industry than from any formal education. Nothing compares to the knowledge and skills developed from interaction with customers, managers, fellow staff and the opportunity to put policies and procedures into practice provided by on the job training and experiences. My involvement in the retail industry has greatly influenced the way I look at the business world, and in particular the marketing industry - which you will probably notice in my future posts - I tend to think predominantly in terms of the fashion / retail industry. My interest in and study of psychology also tends to lead me to think about marketing in terms of buyer behaviour, consumer perceptions and organisational psychology.

I hope my posts can help you to think about eMarketing and the way in which our world is changing.